Briscoe Group Limited
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About Briscoe Group Limited
Briscoe Group is a major NZ listed retailer with two dominant “category killer” formats. These are the 42-store Briscoe’s Homeware chain and the 33-store Rebel Sport chain. Its homeware business also includes four Living & Giving gifts and homewares stores. Briscoes Homeware has become an iconic New Zealand brand. It is a specialised retail chain, selling quality and competitively priced homeware to the New Zealand market. Rebel Sport is the largest sport equipment and apparel chain in New Zealand.