Interview with Don Braid of Mainfreight

Mainfreight was born in 1978 as a no-frills, low cost freight service using the government-owned Coastal Trader weekly run between Auckland, Christchurch and Dunedin, and a Bedford truck. Since then it has been an outrageous success story, expanding its logistics services and geographical footprint across global markets, consistently winning new customers, and delivering market leading
earnings growth since listing on the NZX in 1996. It’s a principle-based business that has a stronger cultural identity than almost any other sizeable company in New Zealand. We talk to long time CEO Don Braid.